SOCIAL & INFLUENCER
MY JOB: ECD
TLDR: We turned a burger joint into a Gen Z lifestyle brand.

The longer version: We were asked to support Smashburger in creating breakthrough organic social, celebrating their recent rebrand and new menu items along the way. Our appraoch was to win over the tastemakers on social by tapping into Gen Z lifestyle moments, interests, and trends to promote new offerings and menu items in a culturally relevant way. Working with a talented group of Gen Z photographers and our own in-house creators, we were able to activate on social trends and moments quickly while still maintaining a high quality output.