360 CAMPAIGN

MY FOCUS: Social, Experiential, Influencer

TLDR: In late 2019 the California Department of Public Health knew a vaccine was coming but people were worried and distrustful. We created a campaign that led with empathy, met people where they were, helped to answer their questions, and ultimately got vaccines in arms.

SOCIAL STRATEGY & CONTENT

PLATFORMS: TikTok

TLDR: Adobe wanted to do something it hadn’t been able to before: move at the speed of meme. We created an entirely new creative model to make it possible.

POP-UP EXPERIENCE DESIGN

Location: New York, NY

TLDR: If someone asks you to build a twelve-thousand square foot playground featuring DreamWorks’ Princess Poppy and all her friends do you say no? No, you say “yippppppiiiiieeeee!”

SOCIAL PROMOTION

PLATFORMS: Instagram

TLDR: We activated the power of internet fandom to get attention for Netflix’s adult animation anthology Love, Death & Robots.

SOCIAL STRATEGY & CONTENT

PLATFORMS: Instagram

TLDR: Adobe wanted to (re)launch three Instagram channels (@adobedesigners, @adobedrawing, and @adobecreativecloud) in a way that made sense. We stepped in and drew up a road map.

SOCIAL CAMPAIGN

PLATFORMS: Instagram

TLDR: Adobe asked us to help build community engagement on social around their Illustrator program. We came up with a great idea and then COVID hit. Turns out our pivot was an even better idea.

CREATIVE DIRECTION // EXPERIENTIAL MARKETING

CREATIVE DIRECTION // EXPERIENTIAL MARKETING

Mike's Hard Lemonade Stand toured the US, popping up in cities from LA to Boston. The Stand activation showcased the brands newest tagline "Drink on the bright side" with quirky engagements like a lemonade shaped 360 ping pong table, giant Jenga, lemon-hole, and a Bright Side photo experience that let guests engrave their selfies on bottle openers.

WATERCOLOR PAINTINGS

Watercolor series exploring the symbolic meanings behind plants and animals. Each painting pairs at least one animal with a plant to create a meaning reflected in the image of the female figure. 

Watercolor on paper, 9x12

DIGITAL COLLAGE

Series inspired the wonder of space. Original photos for collages pulled from NASA and Unsplash, all available under the creative commons license. Prints and accessories available through Society 6.

DIGITAL COLLAGE

Evolution of the Space Exploration series to include music and animations. Each piece was created in collaboration with a musician who provided the music of their choice. Sometimes the art was created first and then the music, while other times the art was created for an existing piece of music. Created for display on Instagram, videos are square and can be played on a continuous loop.

Music by @caszhwill, @tvhat81, or @stanlabs as noted // Original photos for collages pulled from NASA and Unsplash, all available under the creative commons license.

CREATIVE DIRECTION // EXPERIENTIAL MARKETING

Cotton Incorporated partnered with e-commerce site Rue LaLa to create an all cotton capsule collection which was highlighted through a pop-up shop in Boston. The pop-up gave customers exclusive access to shop the Cotton collection early (before becoming available on RueLaLa.com) and provided an opportunity to experience the product in person.

The brands showcased how cotton is so "cool for the summer" with outfit solutions for the season's to-dos, from beach weddings to picnics in the park to music festivals. The weekend pop-up shop included a DJ, a fashion illustrator, a GIF photo booth, sweet treats, and free tote bags for attendees. On Sunday, blogger Jacey Duprie of Damsel In Dior was on location. 

CREATIVE DIRECTION // EXPERIENTIAL MARKETING

The Mezzetta Table dinner party was created to celebrate community and great food. We set up our table on a picturesque street in a New York suburb and invited the surrounding neighbors to attend the dinner which featured an exciting spread of chef prepared dishes. Each dish featured Mezzetta peperoncini. Event hosts Chef Michael Psilakis and cooking show host Laura Vitale introduced dishees and shared the reasons why Mezzetta products are staples in their kitchens. In addition to hosting the commmunity of Larchmont, micro-influencers and media attended the event to share their experience with their followers. The evening was captured by a photo and video team that created content pieces for Mezzetta to use on their social channels and in pre-roll advertising. 

WATERCOLOR PAINTINGS

Series explores the interplay of female forms, bountiful flowers, lush life and line.

Watercolor on paper, 9x12" and 8x8"

HANDMADE BOOK

Book explores the topic of rebellion through a series of different lenses from artwork to music to rebellious people. The book was printed on a variety of substrates (construction paper, vellum, uncoated and coated papers of various weights) at various sizes and then hand bound and covered.

ACRYLIC PAINTINGS

Series features women in moments of undress. Explores the aesthetic response to the female form and the interplay between innocence and sexuality. 

Acrylic on canvas paintings, large scale, various sizes

ACRYLIC PAINTINGS

Series takes inspiration from natural landscapes, simplifying them to their most basic geometric components while attempting to retain their natural, organic emotional impact.

Acrylic on canvas, various sizes.