The longer version: The Teva Outpost mobile retail experience set up shop for the first time at Bonnaroo, ready to provide festival goers with a place they could pick up all their festival needs before heading into Centeroo. The custom 38ft school bus was parked near the disco ball, making it easy for consumers to find. They were able to purchase Teva sandals, along with items from Huckberry, rounding out the mobile retail experience.
Engagements included laser engraving for creating custom sandals, communial hangout spaces, and a social media photo contest to win tickets to next year's festival.
IMPACT 30,000+ visits to the space / 135,000+ unique online impressions / profitable sales returns each day of activation